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Hey there. “Provide value.” It’s a marketing buzz phrase you’ve probably heard a thousand times. The funny thing is, many marketers don’t truly understand what it means to provide value. Instead, they assume they know what their audience wants—and often, they’re wrong.
Hey there. Let’s talk about the bait and switch in email marketing—a tactic as old as email itself. Here’s how it works: you lure someone in with an incredible upfront offer, often a downloadable resource or limited-time access to something valuable. They eagerly hand over their contact information, only to be hit later with standard marketing messages, newsletters, or sales pitches that don’t even come close to the value of the initial promise.
Hey there. As we head into 2025, the digital landscape is noisier than ever. Social media platforms are saturated, algorithms are constantly evolving, and reach is becoming harder to achieve. Add the explosion of AI into the mix, and it’s clear that building genuine one-on-one connections with your audience is more important than ever.
