Hey there. As we head into 2025, the digital landscape is noisier than ever. Social media platforms are saturated, algorithms are constantly evolving, and reach is becoming harder to achieve. Add the explosion of AI into the mix, and it’s clear that building genuine one-on-one connections with your audience is more important than ever.
For me, email marketing remains the most effective way to make those connections. It allows you to communicate directly with your audience in a way that’s personal, impactful, and controlled by you—not some social platform's algorithm. Let’s break down how you can make email marketing work for you.
Get the Basics Right: Your Sending Address Matters
The first step in effective email marketing is setting up your sending address. You need a dedicated email address that aligns with your brand. Bonus points if it’s something personal like your first name or a combination of your name and business name. This little touch adds authenticity—it’s like saying, “Hey, you’re dealing with a real person here.”
Make sure your sending email is authenticated and ready to go. But here’s the kicker: set your “reply-to” email as the one you check most often, like your work email. That way, when someone hits reply, the conversation goes directly to your inbox.
Consistency is Key: Establish a Regular Schedule
One of the biggest challenges in email marketing is consistency. For me, five emails a week—Monday through Friday—hits the sweet spot. I’ve done seven days a week before, but with my workload, five is more manageable while still keeping me top of mind for my audience.
Here’s how I structure my weekly emails:
Monday: A newsletter-style roundup featuring new blog posts from the Your Level Fitness and Daryl Perry blogs, along with podcast episodes from both platforms.
Tuesday to Friday: Short emails featuring YouTube Shorts (thanks to their new three-minute limit). These emails have a single call to action—watch the video for more insights.
By keeping the content varied but predictable, I meet my audience's expectations without overwhelming them.
The Power of Segmentation
If there’s one game-changer in email marketing, it’s segmentation. Behavior-based segmentation, in particular, helps you focus on the people who are truly interested in your content.
Here’s how I do it:
If someone has opened an email in the last three days, they’re included in the segment for the Tuesday, Wednesday, and Thursday emails.
If not, they only get the Monday and Friday emails.
This ensures I’m sending frequent content to engaged readers while keeping my less active subscribers from feeling bombarded.
Create Value Beyond the Signup
Many brands offer a flashy freebie to get people to sign up for their email list, only to follow up with mediocre content. Don’t fall into this trap. The quality of your ongoing emails should match—or even exceed—the value of your initial offer.
For example, my onboarding flow includes a 31-day series of emails explaining the foundational approach behind everything I do at Your Level Fitness. This automated flow not only educates my audience but also sets the tone for what they can expect moving forward.
Keep it Simple: Text-Based Emails Work Wonders
In an era of flashy graphics and AI-generated content, plain text emails can be incredibly effective. They feel personal and intimate—like a message from a friend rather than a corporate newsletter.
Want to make it even better? Use tags to customize your emails with the recipient's name. Just make sure everything works properly before you hit send. There’s nothing worse than an email that starts with “Hey [First Name].”
Why I Use Klaviyo
For my email marketing, Klaviyo is my go-to platform. It’s user-friendly, integrates seamlessly with my Your Level Fitness shop, and makes segmentation a breeze. Whether you’re creating daily campaigns or automating onboarding flows, Klaviyo has the tools to do it all.
Final Thoughts
Email marketing isn’t going anywhere. In fact, as automation and AI take center stage, the personal connection you can build through email will become even more valuable. So, start crafting your strategy today. Focus on consistency, segmentation, and value, and you’ll see results.
If you’re curious about how I implement these strategies in real-time, join my Almost Daily Email list. You’ll get insights, tips, and exclusive content sent directly to your inbox.
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